Company

Praemo

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Company Overview

Praemo is an advanced analytics company that improves productivity of industrial operations by leveraging AI. Praemo fills the critical gap in industrial productivity by leveraging analytics to transform under-utilized data into operation-critical insights. Analyzing a company's disparate IoT and operational data, Praemo’s Razor™ software alerts to any anomaly that has the potential to harm performance, providing critical insights to prevent it.

 

Situation

Having successfully grown in North America AI technology company, Praemo, opened a new office in Australia to expand its operations in this geography across similar local mining and manufacturing industries.

 

Challenge

With the opening of a new office in Australia to expand reach in regions of the solution for Manufacturing and Mining Industries, Praemo required local expertise to build an opportunity funnel thru to a qualified leads for conversion into sales. As a start-up business entering the Australian region, a tailored approach was needed to overcome:

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• No local brand awareness

• New technology skepticism

• COVID disruption

• Competition

• Cost constraints – required a part-time resource.

 

Solution

One of our specialists was embedded in Praemo's Australian team to develop specific value pitch material to present to target industries. This led to more open and insightful discussions with identified companies that had specific use for the solution.

 

We used all available channels to contact potential customers focusing on specific roles and people, that included:

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• Written correspondence

• Verbal contact

• In-person meeting requests

• Social Media

  • Introductions via our network

 

The approach resulted in ten qualified leads identified in the first three months, which were transferred to Praemo to progress with a proposal and deal negotiation.

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Our Benefits

• Rapid start-up.

• Cost effective with option to staff up and down for targeted campaigns.

• Targeted campaigns representing your company. 

• Utilise proven approach and local know-how.

• Free up time for the Sales team to focus on qualified opportunities.

• An approach that ensures an integrated method for the entire sales cycle.

• Your company is represented from defining your value proposition, identifying target markets through to qualified opportunities.

• Explicitly, we do not use or value a ‘cookie cutter approach’ that uses mass mail-outs and tele sales with predefined contact lists.

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Need to know more

We welcome the opportunity to discuss how our services can benefit your business and contribute to your overall success. Contact Karen Dobbs to discuss further.

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